What is social media?

Social media is a collective name for all Internet applications with which it is possible to share a user and often entertaining way. Information with each other This includes not only information in the form of text (news articles). Also audio (podcast, music) and images (Images, video, audio etc.) that are shared via social media websites. In other words, social media are located, which can interact with the environment that stands for the media.

Examples of social media websites

Common examples of international social media website Facebook, Google plus, YouTube, LinkedIn and Twitter, but also, for example Wikipedia and MySpace. In this also a list with dates attached to the various social media sites: Wikipedia 2001, 2003 WordPress, 2003 LinkedIn, Myspace 2003-2004-Facebook, You tube 2005, 2006-Twitter, Google plus 2011 and etc.

How do social media?

When social media is all about the role of the website visitor. He usually takes care of the content of the website (for YouTube users upload videos and Wikipedia, everyone can create and edit articles). This is also called User generated content. In addition, it provides social media sometimes for ranking the content (everyone can vote for each news article, so come naturally the main messages on the home page).

The word "social" enough, says social media interaction, where a high degree environment. Groups of people talk about issues they think important to come together. Usually they hope to find similar people who have the same values. This stems from the unconscious thought that "everyone is equal to me more fun, more interesting and Superior assuredness." Trust in peers, which means is growing that we attach more importance to the opinion of our network than to those of organizations or brands.

According to the dictionary include social means that people tend to live in groups. This is also the explanation why the social media site attracts so many visitors: people are jointly seeking so-called peers, people just like you are. With these people we exchange information. Once a critical mass is reached, this causes a snowball effect (also called viral or viral effect), more and more people coming to the website on which. They also want to know what's possible. All websites previously mentioned are examples in which this situation has occurred.

The role of social media in marketing and internet strategy

Humans are described in a pyramid by marketers who know the five basic social needs. Marketers are always busy with meeting these basic human needs. Social media give consumers the ability to easily meet needs such as social behavior, and self-recognition and companies can make use of them. For the first time in history it is possible a dialogue with major consumer groups, without big budgets required. By good to deal with social media companies and brands part of the 'network' and peers making them familiar faster and Superior. Social media marketing is playing an increasingly important role in the relationship of companies within and Public Relations.

The strengths of social media:

A large group of consumers as active social media sites are often very timely and present a first event is always there.

The content of social media websites is almost always divisible and easy to spread within a network. This means that very quickly a viral or buzz effect can take place.

Social media and niche communities are great for accessing marketing niches. This has many similarities with the already familiar term The Long Tail of Marketing.

Social media are quickly searchable and relatively objective, since they are generated by a broad group of people. This is also called 'the wisdom of the crowd "called.

Social media score very well in search engines like Google, because of the relatively objective and reliable character.

The off page optimization an essential part of search engine optimization. The goal is to build many, various, quality quality back links for your own site. However, since the point of view of search engines is an interference in the natural SEO Link Building, certain rules must be observed, it may be a punishment otherwise. Search engines react namely sensitive to tampering. To apparent manual SEO Link Building can result in that your page for a certain period from the index is made (you will receive a notice in Google Webmaster Tools) or with a PR loss (or even the PR 0) is punished. For you, this means that while you operate a manual SEO Link Building for your website, but it must nevertheless appear natural to Google. The following two points should therefore keep in mind:

    SEO Link Building is a slow but steady process
    Only permanent back links have a benefit

It would therefore be bad if you are impatient for a new page and generate a lot of back links in a short time (through link exchange, link buying, social bookmarking, article directories, web directories, comments, etc ...). In the beginning it will be to put a mass of links easy for you, but later you will find that the number of potential link partners decreases, web directories and article directories have been exhausted or you simply lose momentum, every day 20 (fictitious number) new back links to set. Especially with new pages it is very unlikely that they will get in a natural way so many new back links because they actually can not really be known. Finally, it takes a while to establish itself in the SERPs and yes it come proven measures the most visitors.

Better yet, slowly but it is Populate back links regularly. Of course it's hard to call something with concrete numbers, as it depends on various factors, how and where you can put your links. Thus, for example depends the number of potential link partners from the topic of your page. Treat only a niche topic, you will find it more difficult to build close partnerships content. In addition, the time factor is added, because the one will have to schedule a regular basis. Someone who simply wants to optimize his page only should something to be previously aware of how much time he daily / may not be necessary for the back SEO Link Building weekly or wants, because generally speaking, the continuous the better. Of course, it may occasionally come to larger fluctuations, eventually it can also naturally occur that sometimes more, sometimes less links are set to your page. You could have such a long time published no new content, which might have a link to lull episode, or just very current content publishing and thus get very many links for a short time.

Arrangements for successful SEO Link Building

Before you can begin building your back link structure, content needs to be created only once. Finally, the best search engine optimization brings nothing in the end, if your page is no added value for the user. When a new domain, you should focus on content that is for the time being. Once you have created a pool of sub-pages with a private, real content, you can begin analyzing your page (s). This is necessary because for putting your back links always require the same data and represents it is a relief to collect this data in advance, evaluate, and prepare. While this makes the beginning comparatively much work, but the effort you have to also make only once, not every back link anew. This allows you to assign the individual data, I'll cover the most common methods for SEO Link Building individually.

SEO Link Building 

There you go: SEO Link Building in practice
In the previous section, you already have some practical example for your actions to obtain SEO Link Building (analysis of your pages according to certain criteria). However, I would like to be more specific so that you can refer to the following guide. If you deviate from it or have had other experiences, then you do not irritate please. For SEO Link Building, it is no miracle recipe, but clues by which one can judge.

Take your time and start to search for specific web directories, preferably without Back link duty. Register there (if necessary) and store the URL of the catalog. I use bookmarks to a sub folder in my browser, so that I can access them quickly later. As a rough guide you can take 50-100 Directories. But you put any links! You are still in the preparation phase. Do the same with article directories and social bookmark services. In the social bookmark services I have got used to store per service per a button in the left of my browser, the "Add Bookmark" me by clicking on the respective side of the service opens. These are usually bookmarks with java script code "Bookmark" the URL, title and meta tags of the current page directly to the page is about. You will find the appropriate code usually on the side of the Bookmark services. Register now also in link exchange forums and look for topics relevant pages and the contact details for their content.

Now you can save the files to your website analysis, so you can work effectively later. To do this, first create a file in which the data for web directories (etc URL, description ... (so)) store. This data can now simply copy and paste if you want to submit your site to a web catalog. Now place the folder "Social Bookmarks" and save it to your homepage and each subpage in a file the exact URL to be awarded the bookmark title, matching tags and a short description. Yes, that's a lot of work, but you will not regret it later. Now follows a file for link exchange partners. In this you compose a text in which you describe your page. Be but not novel but limit yourself to the relevant data for your exchange partner. These are: primary themes, PR, exchange visitors to the desired page, the theme, PR and traffic to your site and your transaction basis, such that you only link of sub-pages with PR between X and Y. This text can now use both the forum and for the direct contact with other webmasters. However, if you create a forum thread, I would not necessarily specify the URL of my page, but they only pass via PM or email. That was the easy part, now writing articles for your sub pages follows. An article, you may use up to 3 times in a slightly different form.

Preparations are now complete. Now you can start every day 2-3 links in web directories and put 2-3 bookmarks and submit 1-2 articles. The search for link exchange partners running in parallel, but you should take your time for it and edit not too many requests in parallel. Do not forget to leave your URL in your forum signatures to link and diligent blog comments and guest book entries, if you come across interesting posts. You can also submit your site in DMOZ, it takes some time there anyway, until one is received.

In the end, it should be mentioned once: Do not be impatient. SEO Link Building is a slow but steady process, the results of which reveal themselves only after several weeks or even months.

Why optimize mobile?

Search Engine Optimization, Search Engine Optimization to all actions that cause web pages in search engine ranking in the unpaid search results (natural listings) show up on higher places. Mobile SEO is the latest generation of search engine optimization. While even the Mobile Web Google one of the big players, but the users behave differently than on desktop PC. The smartphone users often use no more fields in classical search engines but finds new shapes and patterns of thought.

Exist between stationary and mobile search engine optimization part is absolutely no difference. Just as with desktop SEO, it applies, for example, in the mobile world, to optimize on-and off page. Structured search engine and user content just helps to a better positioning in se

It is the passably proven: Fundamental SEO practices such as Title Tag Optimization, Content Award or meta descriptions also form the foundation for Mobile SEO. Now the question arises: Why should ever take special measures in the mobile search engine optimization my business if already SEO is operated? And what are the biggest differences between desktop and mobile SEO?

Mobile search is different

Mobile users are wired differently and are more action-driven. They use the mobile web as a shopping aid or  comparisons - Shopped will then usually in the shop or on the PC. Important events such as completing insurance are also still done via the stationary access. The mobile search demands immediate results much more timely and urgent than the stationary search. Tools such as Google Goggles, Gesture Search and Voice Search also contribute to the fact that other mobile usage patterns arise because they represent learned behavior on the head.

With your own app, you can make Google in direct competition with

Smartphones have to make do with a much smaller screen. Because of the smaller screen size, the upper three to four ranking places are even more valuable than in the inpatient area. There is still the misconception that a search on "Mobile Web" provides different results than those on the desktop. But Google's index on mobile devices is exactly the desktop search. Only the target sites are then formatted differently or you will be forwarded directly to mobile versions.

But mobile SEO is not just the search engine optimization mobile websites but also of applications (apps). Apps are small, self-contained search engine. Content providers can thus build their own search engine in the form of an app and are for your subject area, a direct competitor of Google. Who wants to know whether it be sunny tomorrow, be informed about mobile mostly a weather app and not looking on Google or the mobile site. 54 percent of iPhone users spend more time with apps than with the browser.

Here are our tips for optimizing your mobile at a glance:

1 First of all, look at traffic numbers. Any company that wants to be achieved by mobile users, you should check how much traffic there is mobile and how high the bounce rate, the proportion of users who through a bad presentation, the first time you leave. Is it worth it to optimize mobile, that should be done.

2 Check Keywords. The users of mobile devices use proven other keywords, as desktop users. The keywords for a mobile website may thus differ in important respects from the stationary website. In order to appear in the mobile search engine rankings at the top, it should be examined whether it is possible to optimize short head keywords of mobile traffic. Short-Head keywords are significantly more traffic than ultra long-tail keywords. The mobile sites should not be overloaded with too much content as the user mobile tip much lazier than the desktop device. Long keyword combinations are much less mobile ranked high.

3 Make mobile web pages. To ensure the presentation of your content on mobile devices, at least one or m.domain.in www.domain.in/mobile- version of the website should be set up. Mobile-friendly or mobile-dedicated: To provide simple usability, simple layout and high performance. While mobile-friendly means only compatible display, mobile-dedicated relates the change technical characteristics of mobile devices such as the use of GPS sensors, motion sensors or touch sensitivity with a. Depending on the mobile traffic, you can check whether the switch to responsive design is worthwhile. To make online presences accessible at any time and future-proof, just a format, read and user-friendly presentation is recommended by responsive design.

4 Regional trump card is: Locate. Mobile searches for short distances and fast content. Keywords along with city names are often sought especially mobile. The searches for price comparisons, product information or reservations here take the top spot. Location Based Services is the magic word: the top ranking places on Google Places achieve for local suppliers is therefore particularly attractive. Here lies dormant potential that can be exploited for regional content and promotional offers even further. One third of all searches for a restaurant already been sent from a mobile phone.

5 Short and sweet: Avoid Flash. The iPhone operating system iOS is incompatible with Adobe Flash. Avoid the use of flash files on your mobile website.

Concept and Design

Her intention is our starting point for the development of a logical and straightforward user interface and the design of an synthetically and functionally sophis

Technical implementation

Using current technology, we develop functional Internet solutions that meet your requirements - from simple image website through shop systems through to comprehensive online portal. The main requirements here are short charging times, a good performance, scalability and seamless integration into the existing IT of your company. Compliance with common web is just as natural as the clean separation between content, design, and program code for us.

Maintenance

On request, we also take the technical maintenance and care of your existing website content. In addition, we support you in the targeted online campaigns such as direct mail campaigns, carrying out surveys or contests.

Strategic approach to the development of Web Design:

We develop for you:

Campaigns, image and corporate websites

Websites with content management system

Online Stores

Blog systems and portals

What is more important, and promises success in search engine optimization? The technology or the content (content)? To tell you the same away from the front: The A correct answer to this question does not exist. This is of course partly due to the large number of ranking factors that Google uses in particular. And the lack of clarity on this issue is of course intended, because the search engines might wrap certainly, if it were known exactly how their result lists come about. In answering the question as to content or technology so you will always have some room for interpretation and sometimes have to go into the nebulous realm of speculation. But what can be safely Conclude from the search results, from experience and from the tests themselves are tendencies.

What speaks for the content?

First of all, of course, Google itself Their stated goal has indeed always been to deliver the best possible results to the people (users) (just claiming malicious, the meaning lies in making money). And what are the best possible results? Usually that's the best fit to the content searched. Now one might naturally think that this question is decided, but it is not. In it, we must not take the next question, namely, by what then is the right or the good content then? It is this question, I have already devoted an article in which it is clear that this cannot be so easily answered, because good content is relatively normally. It should provide the user or rather the reader an added value. A search engine has the quality of content but once recognize. The text must therefore be understood and taken in conjunction with relevant keywords, because as before is naturally sought after keywords. Then you have to decide: Does this content for the user who has entered this search phrase, add value? And then all the contents have been answered "yes" to even be compared. So what content the user is offered for this keyword with the highest value?

You see: it's complicated and even difficult for people to decide. For a robot or computer once so impossible. It initiates multiple technical difficulties. How should the content be properly understood and evaluated? Since it was so right technically possible were not exactly early on established criteria. I mention here are just the links. The underlying assumption: If many refer to something, then it must be important. A simple and in principle, correct assumption, however, such criteria can be manipulated and thus lose the reference to the content. And so generally worded could often be used technical means to fool the search engines relevant content.

The search engines have evolved, however, extremely strong and are always in a better position to understand and evaluate content. If earlier spelling errors were a serious problem for the crawlers of the search engines, the car corrections have now been improved so much that losing the understanding of error pages in relevance. The same applies to the syntax. Minor errors are so much easier to balance.

But not only in terms of what was human language evolved, the understanding of different programming techniques and presentation was improved. The best example is probably the Facebook comments that Google can now index because it also iframes, AJAX and JavaScript now understands at least partially.

What speaks for the technology?

About technology speaks first and foremost: the technology. As mentioned machines are (still) limited and only partially adaptive. Search engines can only understand content, and generally only perceive when they are deployed in environments in which they are familiar and easy to find the right. It is therefore necessary to search engines and their crawlers to offer the best environment so that they can find all the good content. For this reason, for example, the error-free programming of websites important and a good internal linking and also things like Sitemaps and XML Sitemaps to which we also already pointed out. When programming, the technical limitations regarding the indexation of the content, but not nearly as big as before. Here, therefore, less consideration on the search engines must be taken.

Although e.g. Google is getting better understand the content itself, it is still important to give instructions. I mean especially techniques of search engine optimized writing. The central distinction HTML elements (headings), is an important example. Another is Off course the keywords that should be used in the right way. Often enough that they can be perceived as relevant and rare enough that they do not seem vex the user and the search engine. Should use the right keyword density is, however, not only are in my opinion the technology. Because it depends very much indeed, the content and its quality.

A technical problem that persists is the fact that the crawler can deal well with text only. For content such as images or videos they are blind. This should therefore be described, so that the search engines can do anything. Also the technique I would include things like duplicates content. Duplicate content is often evaluated negatively, but usually arise due to technical errors.

The following are practical recommendations for On Site Optimizing !