What is social media?

Social media is a collective name for all Internet applications with which it is possible to share a user and often entertaining way. Information with each other This includes not only information in the form of text (news articles). Also audio (podcast, music) and images (Images, video, audio etc.) that are shared via social media websites. In other words, social media are located, which can interact with the environment that stands for the media.

Examples of social media websites

Common examples of international social media website Facebook, Google plus, YouTube, LinkedIn and Twitter, but also, for example Wikipedia and MySpace. In this also a list with dates attached to the various social media sites: Wikipedia 2001, 2003 WordPress, 2003 LinkedIn, Myspace 2003-2004-Facebook, You tube 2005, 2006-Twitter, Google plus 2011 and etc.

How do social media?

When social media is all about the role of the website visitor. He usually takes care of the content of the website (for YouTube users upload videos and Wikipedia, everyone can create and edit articles). This is also called User generated content. In addition, it provides social media sometimes for ranking the content (everyone can vote for each news article, so come naturally the main messages on the home page).

The word "social" enough, says social media interaction, where a high degree environment. Groups of people talk about issues they think important to come together. Usually they hope to find similar people who have the same values. This stems from the unconscious thought that "everyone is equal to me more fun, more interesting and Superior assuredness." Trust in peers, which means is growing that we attach more importance to the opinion of our network than to those of organizations or brands.

According to the dictionary include social means that people tend to live in groups. This is also the explanation why the social media site attracts so many visitors: people are jointly seeking so-called peers, people just like you are. With these people we exchange information. Once a critical mass is reached, this causes a snowball effect (also called viral or viral effect), more and more people coming to the website on which. They also want to know what's possible. All websites previously mentioned are examples in which this situation has occurred.

The role of social media in marketing and internet strategy

Humans are described in a pyramid by marketers who know the five basic social needs. Marketers are always busy with meeting these basic human needs. Social media give consumers the ability to easily meet needs such as social behavior, and self-recognition and companies can make use of them. For the first time in history it is possible a dialogue with major consumer groups, without big budgets required. By good to deal with social media companies and brands part of the 'network' and peers making them familiar faster and Superior. Social media marketing is playing an increasingly important role in the relationship of companies within and Public Relations.

The strengths of social media:

A large group of consumers as active social media sites are often very timely and present a first event is always there.

The content of social media websites is almost always divisible and easy to spread within a network. This means that very quickly a viral or buzz effect can take place.

Social media and niche communities are great for accessing marketing niches. This has many similarities with the already familiar term The Long Tail of Marketing.

Social media are quickly searchable and relatively objective, since they are generated by a broad group of people. This is also called 'the wisdom of the crowd "called.

Social media score very well in search engines like Google, because of the relatively objective and reliable character.

Why optimize mobile?

Search Engine Optimization, Search Engine Optimization to all actions that cause web pages in search engine ranking in the unpaid search results (natural listings) show up on higher places. Mobile SEO is the latest generation of search engine optimization. While even the Mobile Web Google one of the big players, but the users behave differently than on desktop PC. The smartphone users often use no more fields in classical search engines but finds new shapes and patterns of thought.

Exist between stationary and mobile search engine optimization part is absolutely no difference. Just as with desktop SEO, it applies, for example, in the mobile world, to optimize on-and off page. Structured search engine and user content just helps to a better positioning in se

It is the passably proven: Fundamental SEO practices such as Title Tag Optimization, Content Award or meta descriptions also form the foundation for Mobile SEO. Now the question arises: Why should ever take special measures in the mobile search engine optimization my business if already SEO is operated? And what are the biggest differences between desktop and mobile SEO?

Mobile search is different

Mobile users are wired differently and are more action-driven. They use the mobile web as a shopping aid or  comparisons - Shopped will then usually in the shop or on the PC. Important events such as completing insurance are also still done via the stationary access. The mobile search demands immediate results much more timely and urgent than the stationary search. Tools such as Google Goggles, Gesture Search and Voice Search also contribute to the fact that other mobile usage patterns arise because they represent learned behavior on the head.

With your own app, you can make Google in direct competition with

Smartphones have to make do with a much smaller screen. Because of the smaller screen size, the upper three to four ranking places are even more valuable than in the inpatient area. There is still the misconception that a search on "Mobile Web" provides different results than those on the desktop. But Google's index on mobile devices is exactly the desktop search. Only the target sites are then formatted differently or you will be forwarded directly to mobile versions.

But mobile SEO is not just the search engine optimization mobile websites but also of applications (apps). Apps are small, self-contained search engine. Content providers can thus build their own search engine in the form of an app and are for your subject area, a direct competitor of Google. Who wants to know whether it be sunny tomorrow, be informed about mobile mostly a weather app and not looking on Google or the mobile site. 54 percent of iPhone users spend more time with apps than with the browser.

Here are our tips for optimizing your mobile at a glance:

1 First of all, look at traffic numbers. Any company that wants to be achieved by mobile users, you should check how much traffic there is mobile and how high the bounce rate, the proportion of users who through a bad presentation, the first time you leave. Is it worth it to optimize mobile, that should be done.

2 Check Keywords. The users of mobile devices use proven other keywords, as desktop users. The keywords for a mobile website may thus differ in important respects from the stationary website. In order to appear in the mobile search engine rankings at the top, it should be examined whether it is possible to optimize short head keywords of mobile traffic. Short-Head keywords are significantly more traffic than ultra long-tail keywords. The mobile sites should not be overloaded with too much content as the user mobile tip much lazier than the desktop device. Long keyword combinations are much less mobile ranked high.

3 Make mobile web pages. To ensure the presentation of your content on mobile devices, at least one or m.domain.in www.domain.in/mobile- version of the website should be set up. Mobile-friendly or mobile-dedicated: To provide simple usability, simple layout and high performance. While mobile-friendly means only compatible display, mobile-dedicated relates the change technical characteristics of mobile devices such as the use of GPS sensors, motion sensors or touch sensitivity with a. Depending on the mobile traffic, you can check whether the switch to responsive design is worthwhile. To make online presences accessible at any time and future-proof, just a format, read and user-friendly presentation is recommended by responsive design.

4 Regional trump card is: Locate. Mobile searches for short distances and fast content. Keywords along with city names are often sought especially mobile. The searches for price comparisons, product information or reservations here take the top spot. Location Based Services is the magic word: the top ranking places on Google Places achieve for local suppliers is therefore particularly attractive. Here lies dormant potential that can be exploited for regional content and promotional offers even further. One third of all searches for a restaurant already been sent from a mobile phone.

5 Short and sweet: Avoid Flash. The iPhone operating system iOS is incompatible with Adobe Flash. Avoid the use of flash files on your mobile website.

The purpose of a website is to encourage online activities by promoting products or services that the seller has to offer. A good website is just a waste of time, talent and money if it lacks online visibility. It is well known fact that this goal can be achieved by updating content with keyword rich language. This will definitely improve the ranking of a website in search engine result pages. But you do not to be under pressure to achieve this arduous goal of ranking high on search engine results page, you can always choose SEO packages to increase online visibility and ranking for keywords / key phrases in search engines.

There are numerous SEO companies in the market and almost all of them have monthly SEO packages on offer. To find out, the best solution for your business and website to be quiet confusing. There are a variety of offerings to choose from SEO service companies and individuals who offer such services. Choosing the most suitable and affordable SEO packages that companies or individuals have to offer for optimization. All you need to do is to analyze all the options available and choose the one that suits you best according to your budget. The option is available in terms of services offered and the price range.

SEO packages are often quite similar to each other in connection with the services provided. It is important to do some research and analyze the available options before making a final choice. Exhaustive comparisons between different packages will help you clear up the situation. The first step towards this analysis ought to be website ranking service supplier. If a service supplier company contains a good ranking for their web site then it's OK, however if the corporate lacks an honest rating for its own business, it's uncertain that they will do one thing smart for the world in addition.

Another point to be discussed is the study of ratings by former clients. Past and present clients are the best judge of the capabilities and expertise in a print shop. You must analyze the needs of former clients and what package has delivered them in the results. This analysis also provides an idea of ??the quality of work during maintenance segment of SEO packages that maintenance and regular updating of a website is essential to maintain a good ranking. A search engine optimization agency must be in possession of a professional approach to providing quality work in a timely manner.

In addition to this, save an important criterion in selecting a suitable package for the website. Good SEO packages should be available at a competitive price in the market, if not higher prices at the end. The requirements to provide solutions for cheap SEO could possibly compromise the quality of the work. Furthermore, if an offer is too good to be true, it probably is. A suitable budget with appropriate services will definitely be the best option to option for. After all it's a matter of your business credibility and market viability.