Social media is a
collective name for all Internet applications with which it is
possible to share a user and often entertaining way. Information with
each other This includes not only information in the form of text
(news articles). Also audio (podcast, music) and images (Images,
video, audio etc.) that are shared via social media websites. In
other words, social media are located, which can interact with the
environment that stands for the media.
Examples of social media
websites
Common examples of
international social media website Facebook, Google plus, YouTube,
LinkedIn and Twitter, but also, for example Wikipedia and MySpace. In
this also a list with dates attached to the various social media
sites: Wikipedia 2001, 2003 WordPress, 2003 LinkedIn, Myspace
2003-2004-Facebook, You tube 2005, 2006-Twitter, Google plus
2011 and etc.
How do social media?
When social media is all
about the role of the website visitor. He usually takes care of the
content of the website (for YouTube users upload videos and
Wikipedia, everyone can create and edit articles). This is also
called User generated content. In addition, it provides social media
sometimes for ranking the content (everyone can vote for each news
article, so come naturally the main messages on the home page).
The word "social"
enough, says social media interaction, where a high degree
environment. Groups of people talk about issues they think important
to come together. Usually they hope to find similar people who have
the same values. This stems from the unconscious thought that
"everyone is equal to me more fun, more interesting and Superior
assuredness." Trust in peers, which means is growing that we
attach more importance to the opinion of our network than to those of
organizations or brands.
According to the
dictionary include social means that people tend to live in groups.
This is also the explanation why the social media site attracts so
many visitors: people are jointly seeking so-called peers, people
just like you are. With these people we exchange information. Once a
critical mass is reached, this causes a snowball effect (also called
viral or viral effect), more and more people coming to the website on
which. They also want to know what's possible. All websites
previously mentioned are examples in which this situation has
occurred.
The role of social media
in marketing and internet strategy
Humans
are described in a pyramid by marketers who know the five basic
social needs. Marketers are always
busy with meeting these basic human needs. Social media give
consumers the ability to easily meet needs such as social behavior,
and self-recognition and companies can make use of them. For the
first time in history it is possible a dialogue with major consumer
groups, without big budgets required. By good to deal with social
media companies and brands part of the 'network' and peers making
them familiar faster and Superior. Social media marketing is playing
an increasingly important role in the relationship of companies
within and Public Relations.
The strengths of social
media:
A large group of
consumers as active social media sites are often very timely and
present a first event is always there.
The content of social
media websites is almost always divisible and easy to spread within a
network. This means that very quickly a viral or buzz effect can take
place.
Social media and niche
communities are great for accessing marketing niches. This has many
similarities with the already familiar term The Long Tail of
Marketing.
Social media are quickly
searchable and relatively objective, since they are generated by a
broad group of people. This is also called 'the wisdom of the crowd
"called.
Social media score very
well in search engines like Google, because of the relatively
objective and reliable character.