Mobile SEO vs Classic SEO: What you must know and observe

Why optimize mobile?
Mobile SEO
Search Engine Optimization, Search Engine Optimization to all actions that cause web pages in search engine ranking in the unpaid search results (natural listings) show up on higher places. Mobile SEO is the latest generation of search engine optimization. While even the Mobile Web Google one of the big players, but the users behave differently than on desktop PC. The smartphone users often use no more fields in classical search engines but finds new shapes and patterns of thought.

Exist between stationary and mobile search engine optimization part is absolutely no difference. Just as with desktop SEO, it applies, for example, in the mobile world, to optimize on-and off page. Structured search engine and user content just helps to a better positioning in se
arch engine results. The search engine friendly revision of the opensource code is important for mobile sites.

It is the passably proven: Fundamental SEO practices such as Title Tag Optimization, Content Award or meta descriptions also form the foundation for Mobile SEO. Now the question arises: Why should ever take special measures in the mobile search engine optimization my business if already SEO is operated? And what are the biggest differences between desktop and mobile SEO?

Mobile search is different
Mobile users are wired differently and are more action-driven. They use the mobile web as a shopping aid or  comparisons - Shopped will then usually in the shop or on the PC. Important events such as completing insurance are also still done via the stationary access. The mobile search demands immediate results much more timely and urgent than the stationary search. Tools such as Google Goggles, Gesture Search and Voice Search also contribute to the fact that other mobile usage patterns arise because they represent learned behavior on the head.

With your own app, you can make Google in direct competition with
Smartphones have to make do with a much smaller screen. Because of the smaller screen size, the upper three to four ranking places are even more valuable than in the inpatient area. There is still the misconception that a search on "Mobile Web" provides different results than those on the desktop. But Google's index on mobile devices is exactly the desktop search. Only the target sites are then formatted differently or you will be forwarded directly to mobile versions.

But mobile SEO is not just the search engine optimization mobile websites but also of applications (apps). Apps are small, self-contained search engine. Content providers can thus build their own search engine in the form of an app and are for your subject area, a direct competitor of Google. Who wants to know whether it be sunny tomorrow, be informed about mobile mostly a weather app and not looking on Google or the mobile site. 54 percent of iPhone users spend more time with apps than with the browser.

Here are our tips for optimizing your mobile at a glance:
1 First of all, look at traffic numbers. Any company that wants to be achieved by mobile users, you should check how much traffic there is mobile and how high the bounce rate, the proportion of users who through a bad presentation, the first time you leave. Is it worth it to optimize mobile, that should be done.

2 Check Keywords. The users of mobile devices use proven other keywords, as desktop users. The keywords for a mobile website may thus differ in important respects from the stationary website. In order to appear in the mobile search engine rankings at the top, it should be examined whether it is possible to optimize short head keywords of mobile traffic. Short-Head keywords are significantly more traffic than ultra long-tail keywords. The mobile sites should not be overloaded with too much content as the user mobile tip much lazier than the desktop device. Long keyword combinations are much less mobile ranked high.

3 Make mobile web pages. To ensure the presentation of your content on mobile devices, at least one or version of the website should be set up. Mobile-friendly or mobile-dedicated: To provide simple usability, simple layout and high performance. While mobile-friendly means only compatible display, mobile-dedicated relates the change technical characteristics of mobile devices such as the use of GPS sensors, motion sensors or touch sensitivity with a. Depending on the mobile traffic, you can check whether the switch to responsive design is worthwhile. To make online presences accessible at any time and future-proof, just a format, read and user-friendly presentation is recommended by responsive design.

4 Regional trump card is: Locate. Mobile searches for short distances and fast content. Keywords along with city names are often sought especially mobile. The searches for price comparisons, product information or reservations here take the top spot. Location Based Services is the magic word: the top ranking places on Google Places achieve for local suppliers is therefore particularly attractive. Here lies dormant potential that can be exploited for regional content and promotional offers even further. One third of all searches for a restaurant already been sent from a mobile phone.

5 Short and sweet: Avoid Flash. The iPhone operating system iOS is incompatible with Adobe Flash. Avoid the use of flash files on your mobile website.


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