Step I : Researching the corporate
The first step in developing a content strategy framework is knowing the corporate/organization. The kind of queries we tend to raise our shoppers before we tend to even start the strategy is to spot the following :
- The company's business model
- However will the corporate herald revenue
- What product herald the foremost revenue? Why do these product herald the foremost revenue (high ratio, high demand, disapproval considerations)?
- HOW is that the sales team structured?
- What metrics area unit they measured on?
- The prevailing client base
- WHO area unit the company's existing customers?
- HOW will the corporate presently attract customers?
- If the company's promoting team has already done a marketing research survey, raise to ascertain the results.promoting issues
- Understanding the prevailing content method
- What area unit the editorial tips (if there area unit any)? what's the interior method to urge content approved?
- WHO decides what kind of content to produce?
- What kinds of content will the team presently produce?
- What area unit the company's complete considerations?
Step II : Knowledge assortment (and innumerable it)
Believe in utilizing the information that we've out there to create accurate choices. This is applicable specifically to content; the additional we tend to perceive concerning the location and therefore the customers, the additional we tend to area unit ready to build acurat and strategic choices to the type(s) of content we wish to provide. so as to try and do this, it is vital to assemble relevant knowledge. This knowledge will come back from a spread of the subsequent sources :
- Content analysis
- What kinds of content area unit your competitors golf shot together?
- However area unit users participating with the content.
- Comparing/contrasting SEOmetrics (DA, PA, external links, etc.).
- Keyword analysis.
- What keywords bring traffic to the traffic (excluding not provided)?
- What area unit the landing pages for those keywords?
- What kind of metrics will the keyword analysis and landing page combination presently rouse the site?
- Marketing research and client surveys.
- The surveys could vary looking on whether or not the corporate is b2b or b2c.
- Historically, a number of the survey queries we've asked b2b shoppers include.
- Demographic-related queries like occupation, industry, job title, age, and gender.
- However long have you ever been a customer?
- However doubtless area unit you to advocate our services, products, etc.
- Specific product/service-related queries.
- The survey queries we've asked b2c shoppers area unit terribly similar, however usually contain additional demographic queries like: highest level of education obtained, legal status, variety of youngsters, house regular payment vary, and occupation.
- We tend to additionally embody specific product queries, like.
- However usually does one purchase our product.
- Why does one purchase the product?.
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